Now that I’ve been working for three months (three months!), I’m starting to get a firmer grasp on what I do and have been slowly earning more responsibilities. I even led my first vendor call last week. It definitely didn’t start out smoothly but thankfully it ended well.

So, I’m sure you’re wondering what I do for 9 hours of the day in some office somewhere in the City. I’m in charge of the day-to-day details so my boss can focus on the larger long-term details and new business development. The day-to-day details pretty much involve generating the various client reports we do (monthly and biweekly traffic reports and lead reporting, depending on the client), data analysis, campaign management and optimization, project research, and coordinating with clients and vendors (contracts, tracking codes, content management, you know…stuff). Me and Excel are totally like, BFFs now.

While staying pretty busy for most of the day has been an interesting transition from the previous job, what has really been a big adjustment is my new title of “Social Media Czarina.”

Okay, so maybe I’m the only one who calls me that (silently, in my head) but I have become the go-to person for all things blog, Twitter, and Facebook related. Now, while I was looking for work, I toyed with the idea of going into social media, because I thought, I’m on Twitter and Facebook all day anyway, AND I blog (or did blog with some what more regularity), I can totally do that. No big deal.

Except it is kind of a big deal. People, managing social media is hard. I’m going to let that one sink in.

Here’s the thing: what you would blog about, tweet or post on Facebook from your personal account might not be appropriate or relevant to your job’s social media profiles. My rants about BART? No problem. Expound upon my obsession with Kings Hawaiian rolls? Totally the appropriate from my Twitter account (seriously, have you witnessed the love lately?). But on the company profiles? Not so much. I’m getting the feel for the voice and tone of my company’s social profiles (fun and laid back but still serious), so I’m not as hesitant to post about stuff though I’m sure I’m still missing a lot of potential content. But I’m also learning about a whole new industry, so figuring out what to post, whether on Facebook, Twitter or expand in a blog post, adds another layer of difficulty.

Besides, there’s so much more to managing social media than simply tweeting. I spend my week preparing the social media plan (which includes a quick report from the previous week) for the upcoming week, proposing, researching and writing a blog draft, and comment on other blogs, tweets and Facebook posts. In an attempt to stay current, I’m subscribed to over 50 sources: tech blogs, newspapers, industry blogs and news, marketing blogs in my RSS feed which I scan for content several times a day (I probably spend about 1:30 to 2 hours a day SCANNING my RSS feed only to read a few articles!) and have HootSuite opened all day so I can scan our Twitter feeds for tweets I can respond to or retweet. This is on top of all the other stuff I do during the day. Good thing I have two computer monitors. Yes, I have two.

Let’s just say my time management skills are in need of an overhaul.

Once I get more comfortable and knowledgeable about the industry, I’m sure I’ll be able to come out of my virtual shell and engage a bit more with our clients and other folks online.  Plus, once I figured out how to work in some dedicated time to draft my blog posts (it’ll probably come down to me putting in a calendar item so I’m sure the time is available), perhaps that will help me get back into the writing groove and get some posts written up for here.

So hey, blogging for work just might make me a better personal blogger. Not bad a trade-off.